Historical, Marketing

Mixed Media & Founding Fathers

This may not be entirely germane, but I like seeing history and scholarship moving into the mass market, especially when it’s well-executed. This might be one such case, given the source material.

HBO and the US Postal Service are teaming up in an interesting promotional effort that combines traditional letter-writing with a television mini-series. To quote from the New York Times article, “Even the cancellation marks on envelopes and the sales receipts given by postal employees carry the address of the special Web site, along with a quotation from Adams: ‘Let us dare to read, think, speak and write.’”

About Kent Anderson

I am the CEO/Publisher of the Journal of Bone & Joint Surgery, Inc. Prior to this, I was an executive at the New England Journal of Medicine. I also was Director of Medical Journals at the American Academy of Pediatrics.

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