Target’s Experimental Games Experiment

It’s the weekend, so let’s have some fun.

Games are educational, and probably always have been. For instance, chess teaches a lot. Now, one of the nation’s largest retailers is mixing experimental games into apparel marketing.

According to Boing-Bong.net, Target has teamed up with EGP Apparel and the Experimental Gameplay Project to offer a line of t-shirts carrying logos from these games along with a PC-compatible CD holding a full experimental game, ready for play.

These games are short-form games, each written by an individual in under a week. They are also apparently extremely creative games. With the amazing appeal of games to anyone under the age of 30 now, this seems like smart marketing. It also makes sense to encourage the authors of games with wider exposure. A win-win!