The digital divide, a term coined by President Clinton and Vice President Gore, is alive and well, according to a recent survey. Some eye-opening results: 30% of American heads-of-households have never created a document on a computer 21% of American heads-of-households have never looked up a Web page on the Internet 21% of American heads-of-households … Continue reading
Web metrics are often relied upon simultaneously for two things — commercialization of Web content (selling the page views and ad impressions, or selling site licenses) and analysis of usability issues or user preferences. Using traditional Web metrics for commercialization currently works pretty well (but this is an evolving area). Web 2.0 and new technologies … Continue reading