http://scholarlykitchen.sspnet.org/2008/09/18/headlines-20/ What's Hot & What's Cooking in Scholarly Publishing - from the Society for Scholarly Publishing Wed, 10 Mar 2010 17:04:39 +0000 http://wordpress.com/ hourly 1 http://scholarlykitchen.sspnet.org/2008/09/18/headlines-20/#comment-922 Ari Kleiman Thu, 25 Sep 2008 17:52:58 +0000 http://scholarlykitchen.wordpress.com/?p=1017#comment-922 Overall I am in agreement, but you also have to take into account the level of scholarship of the material and the audience. In the medical field, a title of "Prognostic Factors in Metastatic Breast Cancer: Successes and Challenges Toward Individualized Therapy" is going to be received quite differently than "What Will Help Your Breast Cancer Patient Most?" If you are targeting physicians, I think the original title and will receive more attention. Overall I am in agreement, but you also have to take into account the level of scholarship of the material and the audience. In the medical field, a title of “Prognostic Factors in Metastatic Breast Cancer: Successes and Challenges Toward Individualized Therapy” is going to be received quite differently than “What Will Help Your Breast Cancer Patient Most?” If you are targeting physicians, I think the original title and will receive more attention.

]]> http://scholarlykitchen.sspnet.org/2008/09/18/headlines-20/#comment-890 this post features adventure, experience design, and headline etiquette. « info-mational Fri, 19 Sep 2008 21:38:49 +0000 http://scholarlykitchen.wordpress.com/?p=1017#comment-890 [...] a consummate writer of opaque blog post titles, this article gave me a moment’s pause - it’s interesting to think about the various audiences (human [...] [...] a consummate writer of opaque blog post titles, this article gave me a moment’s pause – it’s interesting to think about the various audiences (human [...]

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