I guess they can implicitly customize content based on your choice of magazines. (if you don’t choose Golf and Sports Illustrated, they probably won’t include articles about sports figures from Time in your package.) And probably can infer something from your choice of print or online, and of course where you live and your age. But the questions (pizza or sushi? juggling or celebrity impersonation?) reminded me of some New Age version of Meyers Briggs.

Interesting that they didn’t include some of their (more interesting) specialty magazines. I wonder what that suggests to publishers who might consider a similar strategy? Niche journals need not apply, or are too risky to include?

The date of birth question lets you say that you were literally born yesterday. But then they tell you you have to be 18. And then they block your computer from registering.

I signed up for the print.

John