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Amazon solidified its position as an e-book provider by acquiring Stanza, the most downloaded application for e-books on the iPhone. This goes to prove that Amazon is willing and able to move quickly to control e-reading experiences and the e-book storefront. While the Kindle continues to draw attention, Amazon’s broader strategy is decoupled from their device. It’s about controlling the storefront and closing out competitors for a reading experience that is evolving in the digital space.

(Thanks to Howard Ratner for the Tweet alerting me to this.)

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