The mission of the Society for Scholarly Publishing (SSP) is "[t]o advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking." SSP established
The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.
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The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.
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Very cool and remarkable! Will we one day see researchers holding journals up to their webcam in order to view 3D displays of figures, organs, chemical structures and so on? Perhaps print will not die after all, but evolve.
Posted by Adam Etkin | Aug 26, 2009, 9:25 amThere are some very cool (and a bit more practical) augmented reality apps for the iPhone in the pipeline. I particularly like the NYC Subway one.
Beyond the gee whiz factor here, I’m not sure holding print up to a camera is a better interface than just having an online version of the printed article with the functionality built in.
Posted by David Crotty | Aug 26, 2009, 10:23 amGood point, but I think the opportunities are more abundant this way, as is the whiz-bang effect. Imagine the interest that would created if a magazine or journal were published with a picture like this on the cover (cheaper than color!), and by holding it up, you’d get a different “cover” depending on the picture? Or a different song plays? Or a secret code pops up if you’re in the first 500 and you get a free white paper? Or an advertiser has a raffle and a random user of this wins something, so you hold it up to see if you’ve won? The connection between the print and the online is what’s interesting. It’s really cool.
Posted by Kent Anderson | Aug 26, 2009, 10:46 amThere’s definitely a novelty factor to be exploited here. Have you seen the video ad that’s going out in a magazine this week?
http://www.popsci.com/entertainment-amp-gaming/article/2009-08/cbs-and-pepsi-video-ad-appear-print
Posted by David Crotty | Aug 26, 2009, 11:44 amOr your journal publishes these for 3d protein models so that the molecule rotates on your screen for inspection. Or it does it on your smart phone instead.
I did one of these that had fireworks going off – laid paper flat on desk and had my own personal display in the ‘air’ over my keyboard. So this could work for modelling for sure.
http://www.youtube.com/watch?v=173HklZ0858 (not me by the way!)
Posted by David Smith | Aug 26, 2009, 12:06 pmI agree, one of those amazing moments. Actually I saw this as an ad, some time ago, but couldn’t quite see the potential:
http://bazargan.org/amazing-interactive-3d-display/
Posted by Kaveh | Aug 26, 2009, 1:20 pmAugmented reality hits the iPhone, in the Yelp app.
Posted by David Crotty | Aug 28, 2009, 11:18 amhttp://www.youtube.com/watch?v=Mk1xjbA-ISE&NR=1 An amazing video example of augmented reality.
Posted by Kent Anderson | Aug 28, 2009, 12:08 pm