Comments on: Augmented Reality: Print Leverages Desktop Technology

By: Kent Anderson

Kent Anderson — Fri, 28 Aug 2009 16:08:03 +0000

http://www.youtube.com/watch?v=Mk1xjbA-ISE&NR=1 An amazing video example of augmented reality.

By: David Crotty

David Crotty — Fri, 28 Aug 2009 15:18:25 +0000

Augmented reality hits the iPhone, in the Yelp app.

By: Kaveh

Kaveh — Wed, 26 Aug 2009 17:20:31 +0000

I agree, one of those amazing moments. Actually I saw this as an ad, some time ago, but couldn’t quite see the potential:

http://bazargan.org/amazing-interactive-3d-display/

By: David Smith

David Smith — Wed, 26 Aug 2009 16:06:03 +0000

Or your journal publishes these for 3d protein models so that the molecule rotates on your screen for inspection. Or it does it on your smart phone instead.

I did one of these that had fireworks going off – laid paper flat on desk and had my own personal display in the ‘air’ over my keyboard. So this could work for modelling for sure.

http://www.youtube.com/watch?v=173HklZ0858 (not me by the way!)

By: David Crotty

David Crotty — Wed, 26 Aug 2009 15:44:07 +0000

There’s definitely a novelty factor to be exploited here. Have you seen the video ad that’s going out in a magazine this week?
http://www.popsci.com/entertainment-amp-gaming/article/2009-08/cbs-and-pepsi-video-ad-appear-print

By: Kent Anderson

Kent Anderson — Wed, 26 Aug 2009 14:46:44 +0000

Good point, but I think the opportunities are more abundant this way, as is the whiz-bang effect. Imagine the interest that would created if a magazine or journal were published with a picture like this on the cover (cheaper than color!), and by holding it up, you’d get a different “cover” depending on the picture? Or a different song plays? Or a secret code pops up if you’re in the first 500 and you get a free white paper? Or an advertiser has a raffle and a random user of this wins something, so you hold it up to see if you’ve won? The connection between the print and the online is what’s interesting. It’s really cool.

By: David Crotty

David Crotty — Wed, 26 Aug 2009 14:23:21 +0000

There are some very cool (and a bit more practical) augmented reality apps for the iPhone in the pipeline. I particularly like the NYC Subway one. Beyond the gee whiz factor here, I'm not sure holding print up to a camera is a better interface than just having an online version of the printed article with the functionality built in.

By: Adam Etkin

Adam Etkin — Wed, 26 Aug 2009 13:25:56 +0000

Very cool and remarkable! Will we one day see researchers holding journals up to their webcam in order to view 3D displays of figures, organs, chemical structures and so on? Perhaps print will not die after all, but evolve.