Books, Business Models, Reading, Technology, Tools, Usability, World of Tomorrow

iPhone + Book = PhoneBook

Seeing is believing. The possibilities make my head spin.

About Kent Anderson

I am the CEO/Publisher of the Journal of Bone & Joint Surgery, Inc. Prior to this, I was an executive at the New England Journal of Medicine. I also was Director of Medical Journals at the American Academy of Pediatrics.

Discussion

7 Responses to “iPhone + Book = PhoneBook”

  1. Presumably once Apple’s tablet is launched, one won’t need the ‘book’ part of that equation…

    Posted by Richard Sever | Nov 13, 2009, 10:25 am
  2. The Boston Globe recently had an interesting article on the use of iPhones with very small children.

    Posted by David Crotty | Nov 13, 2009, 11:38 am
  3. Child sitting on father’s lap, music in the background, gold wedding ring shining, all makes my heart warm to this possibility … until I start using my brain.

    Would I really want my 2-year old, who is currently prone to tantrums and throwing books across the room, to play with my iPhone? Evidently, the father in the video doesn’t either and you’ll notice that he keeps his hands on the book the whole time, guiding what his young son can do. Is this teaching independence or dependence to parent-as-teacher?

    While our 6-year old is becoming a proficient reader, our 2-year old will open a book and make up stories and sings songs about the characters in very creative and imaginative ways. I don’t want to stifle this kind of self-directed learning any more than I want to give our eldest daughter an iPod instead of having her learn piano.

    Now all parents want their children to grow up educated. But if we’ve learned anything from Baby Einstein, the marketing these techno-products under the guise of creating child geniuses may ultimately backfire.

    Posted by Philip Davis | Nov 13, 2009, 11:39 am
    • Hey, my two year old plays with my iPhone all the time (try the free app “I Hear Ewe”, it’s incredibly helpful when someone asks you what sound a zebra or a rhino makes). YouTube is also the only source for pre-Elmo Sesame Street clips (before the show was overtaken by the marketing and merchandising departments) and I’d rather risk by $199 iPhone than my $2500 laptop.

      The amazing thing is how quickly a 2 year old can pick up on the interface (read the linked Globe article above), I basically hand it to him and watch him work it. He tends to be too absorbed in using it to consider a throwing tantrum. Although I should note that his access to the phone is highly limited and most of the time he plays with his boring old wooden blocks or even other children.

      Posted by David Crotty | Nov 13, 2009, 12:58 pm
  4. This is a cool proof of concept, but our CTO thinks probably a fake, the way the iPhone turns on when placed in the book and the screen changes with page turns. But very cool idea to have a tangible book tie-in. Way more gift-able than a download or iTunes code. We’re making Apps for bigger boys, but digital goods, even when superior, can still struggle to make the same price-point as their physical counterparts. Pressure from iTunes is to make free or $.99 Apps, where even magazines and newspapers go for much more on the newsstand. But then, web and mobile are growing :)

    Posted by SiNae Pitts | Nov 13, 2009, 7:16 pm
  5. I’m an old-fashioned kind of mom with a 2-year-old obsessed with Beatrix Potter and Winnie-the-Pooh, but I can see how this could extend (rather than replace) enjoyment of traditional books. Because it’s likely to be parent-guided, the moving pictures could spark discussions–and the adult interaction is really what’s important at that age.

    It’s like any technology: parents should use it in moderation, as a supplement to traditional learning methods rather than a substitute; and it should always be used side-by-side with the parents as much as possible. (That said, my iPhone has gotten us through more than one excruciating session in waiting rooms and doctor’s offices!)

    Posted by Jill Robbins | Nov 14, 2009, 10:48 am
    • On an airplane is another location where the iPhone is a godsend.

      Posted by David Crotty | Nov 14, 2009, 5:09 pm

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Side Dishes by Stewart Wills

Find Posts by Category

Find Posts by Date

November 2009
S M T W T F S
« Oct   Dec »
1234567
891011121314
15161718192021
22232425262728
2930  

The Scholarly Kitchen on Twitter

SSP_LOGO
The mission of the Society for Scholarly Publishing (SSP) is "[t]o advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking." SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.
......................................
The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.
Follow

Get every new post delivered to your Inbox.

Join 354 other followers