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	<title>Comments on: More Viewers Watching More Ads &#8212; The Lessons of the DVR Paradox</title>
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		<title>By: Paul</title>
		<link>http://scholarlykitchen.sspnet.org/2009/11/17/more-viewers-watching-more-ads-the-lessons-of-the-dvr-paradox/#comment-5629</link>
		<dc:creator><![CDATA[Paul]]></dc:creator>
		<pubDate>Wed, 18 Nov 2009 10:07:58 +0000</pubDate>
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		<description><![CDATA[In the UK, #2 was always the power surge caused by everyone in the UK simultaneously switching on their kettle for a cup of tea during the ad-break!]]></description>
		<content:encoded><![CDATA[<p>In the UK, #2 was always the power surge caused by everyone in the UK simultaneously switching on their kettle for a cup of tea during the ad-break!</p>
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		<title>By: David Crotty</title>
		<link>http://scholarlykitchen.sspnet.org/2009/11/17/more-viewers-watching-more-ads-the-lessons-of-the-dvr-paradox/#comment-5616</link>
		<dc:creator><![CDATA[David Crotty]]></dc:creator>
		<pubDate>Tue, 17 Nov 2009 16:13:22 +0000</pubDate>
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		<description><![CDATA[That brings to mind &lt;a href=&quot;http://cryptome.org/hrcw-hear.htm&quot; rel=&quot;nofollow&quot;&gt;another famous quote&lt;/a&gt;, from Jack Valenti (President of the MPAA) in 1982:
&lt;blockquote&gt;I say to you that the VCR is to the American film producer and the American public as the Boston strangler is to the woman home alone. &lt;/blockquote&gt;

I think it&#039;s important though, to differentiate between giving control over a passive activity (watching someone else&#039;s creation) and an active activity (creating something yourself).  Despite the promise and hype of Web 2.0, the vast majority are consumers, rather than creators.  &lt;a href=&quot;http://www.businessinsider.com/chart-of-the-day-radio-has-more-reach-than-the-internet-2009-11&quot; rel=&quot;nofollow&quot;&gt;This&lt;/a&gt; is an interesting chart, showing that even radio (a medium most of us assume is already dead) has a greater reach than the internet.

Also, I should note that my DVR has a button on it that you can program to skip ahead 30 seconds or one minute, so I don&#039;t actually see the commercials I&#039;m skipping.]]></description>
		<content:encoded><![CDATA[<p>That brings to mind <a href="http://cryptome.org/hrcw-hear.htm" rel="nofollow">another famous quote</a>, from Jack Valenti (President of the MPAA) in 1982:</p>
<blockquote><p>I say to you that the VCR is to the American film producer and the American public as the Boston strangler is to the woman home alone. </p></blockquote>
<p>I think it&#8217;s important though, to differentiate between giving control over a passive activity (watching someone else&#8217;s creation) and an active activity (creating something yourself).  Despite the promise and hype of Web 2.0, the vast majority are consumers, rather than creators.  <a href="http://www.businessinsider.com/chart-of-the-day-radio-has-more-reach-than-the-internet-2009-11" rel="nofollow">This</a> is an interesting chart, showing that even radio (a medium most of us assume is already dead) has a greater reach than the internet.</p>
<p>Also, I should note that my DVR has a button on it that you can program to skip ahead 30 seconds or one minute, so I don&#8217;t actually see the commercials I&#8217;m skipping.</p>
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