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	<title>Comments on: Get a Whiff of Google&#8217;s Augmented Reality Stickers</title>
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	<description>What&#039;s Hot &#38; What&#039;s Cooking in Scholarly Publishing - from the Society for Scholarly Publishing</description>
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		<title>By: QR Codes in a Journal &#8212; Printing Little Computer Programs for Mobile Integrations &#171; The Scholarly Kitchen</title>
		<link>http://scholarlykitchen.sspnet.org/2009/12/11/get-a-whiff-of-googles-augmented-reality-stickers/#comment-27101</link>
		<dc:creator><![CDATA[QR Codes in a Journal &#8212; Printing Little Computer Programs for Mobile Integrations &#171; The Scholarly Kitchen]]></dc:creator>
		<pubDate>Mon, 31 Jan 2011 09:32:33 +0000</pubDate>
		<guid isPermaLink="false">http://scholarlykitchen.sspnet.org/?p=7348#comment-27101</guid>
		<description><![CDATA[[...] in 2009, Michael Clarke wrote here about an initiative Google had undertaken to deploy QR Code stickers far a... for people whose cell phones have cameras and QR Code readers. Recently, an interesting blog post [...]]]></description>
		<content:encoded><![CDATA[<p>[...] in 2009, Michael Clarke wrote here about an initiative Google had undertaken to deploy QR Code stickers far a&#8230; for people whose cell phones have cameras and QR Code readers. Recently, an interesting blog post [...]</p>
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		<title>By: Quick Response (QR) Codes &#124; Clyde Street</title>
		<link>http://scholarlykitchen.sspnet.org/2009/12/11/get-a-whiff-of-googles-augmented-reality-stickers/#comment-26053</link>
		<dc:creator><![CDATA[Quick Response (QR) Codes &#124; Clyde Street]]></dc:creator>
		<pubDate>Tue, 04 Jan 2011 22:05:08 +0000</pubDate>
		<guid isPermaLink="false">http://scholarlykitchen.sspnet.org/?p=7348#comment-26053</guid>
		<description><![CDATA[[...] A few days ago I received a Diigo Teacher-Librarian alert to Gwyneth Jones&#8217;s QR Code Comic Tutorial. Her comic format is a great vehicle for sharing basic information. Her picture reminded me about a Scholarly Kitchen post by Michael Clarke (11 December 2009) Get a Whiff of Google&#8217;s Augmented Reality Stickers. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] A few days ago I received a Diigo Teacher-Librarian alert to Gwyneth Jones&#8217;s QR Code Comic Tutorial. Her comic format is a great vehicle for sharing basic information. Her picture reminded me about a Scholarly Kitchen post by Michael Clarke (11 December 2009) Get a Whiff of Google&#8217;s Augmented Reality Stickers. [...]</p>
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		<title>By: Why Hasn&#8217;t Scientific Publishing Been Disrupted Already? &#171; The Scholarly Kitchen</title>
		<link>http://scholarlykitchen.sspnet.org/2009/12/11/get-a-whiff-of-googles-augmented-reality-stickers/#comment-6293</link>
		<dc:creator><![CDATA[Why Hasn&#8217;t Scientific Publishing Been Disrupted Already? &#171; The Scholarly Kitchen]]></dc:creator>
		<pubDate>Mon, 04 Jan 2010 10:31:58 +0000</pubDate>
		<guid isPermaLink="false">http://scholarlykitchen.sspnet.org/?p=7348#comment-6293</guid>
		<description><![CDATA[[...] Web enabled mobile devices have the potential to transform our interaction with the world. As I have described recently in the Scholarly Kitchen, layering data on real-world objects is an enormous opportunity for [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Web enabled mobile devices have the potential to transform our interaction with the world. As I have described recently in the Scholarly Kitchen, layering data on real-world objects is an enormous opportunity for [...]</p>
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		<title>By: Michael Clarke</title>
		<link>http://scholarlykitchen.sspnet.org/2009/12/11/get-a-whiff-of-googles-augmented-reality-stickers/#comment-6029</link>
		<dc:creator><![CDATA[Michael Clarke]]></dc:creator>
		<pubDate>Fri, 11 Dec 2009 20:10:53 +0000</pubDate>
		<guid isPermaLink="false">http://scholarlykitchen.sspnet.org/?p=7348#comment-6029</guid>
		<description><![CDATA[Hang on, OK, just needed to put the cap back on the glue bottle there... where were we? 

I agree that there is still a lot gimmickry in augmented reality applications at this point. For those with smart phones, it seems like simply typing a location into Google Maps is going to be just as fast as taking a picture of a sticker. Still, I think the general concept of linking physical locations to data about those locations is a solid one and as the technology improves it will eventually become a seamless experience we don&#039;t think twice about. &quot;What do you mean Grandpa? There was a time when the restaurant menu didn&#039;t simply appear in your visual cortex? How did you know what to order?&quot;]]></description>
		<content:encoded><![CDATA[<p>Hang on, OK, just needed to put the cap back on the glue bottle there&#8230; where were we? </p>
<p>I agree that there is still a lot gimmickry in augmented reality applications at this point. For those with smart phones, it seems like simply typing a location into Google Maps is going to be just as fast as taking a picture of a sticker. Still, I think the general concept of linking physical locations to data about those locations is a solid one and as the technology improves it will eventually become a seamless experience we don&#8217;t think twice about. &#8220;What do you mean Grandpa? There was a time when the restaurant menu didn&#8217;t simply appear in your visual cortex? How did you know what to order?&#8221;</p>
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		<title>By: David Crotty</title>
		<link>http://scholarlykitchen.sspnet.org/2009/12/11/get-a-whiff-of-googles-augmented-reality-stickers/#comment-6028</link>
		<dc:creator><![CDATA[David Crotty]]></dc:creator>
		<pubDate>Fri, 11 Dec 2009 17:45:03 +0000</pubDate>
		<guid isPermaLink="false">http://scholarlykitchen.sspnet.org/?p=7348#comment-6028</guid>
		<description><![CDATA[Hey, some of us used to sniff magic markers for an entirely different reason.  I guess that tells you something about the state of my brain.

Esquire Magazine recently put out an &lt;a href=&quot;http://www.esquire.com/the-side/augmented-reality&quot; rel=&quot;nofollow&quot;&gt;&quot;augmented reality&quot; issue&lt;/a&gt; and I have to say I felt like a bit of a dolt holding a magazine up to a camera in order to watch a video on a computer.  I kept asking myself, couldn&#039;t I just see this content on a website without all the extra nonsense?]]></description>
		<content:encoded><![CDATA[<p>Hey, some of us used to sniff magic markers for an entirely different reason.  I guess that tells you something about the state of my brain.</p>
<p>Esquire Magazine recently put out an <a href="http://www.esquire.com/the-side/augmented-reality" rel="nofollow">&#8220;augmented reality&#8221; issue</a> and I have to say I felt like a bit of a dolt holding a magazine up to a camera in order to watch a video on a computer.  I kept asking myself, couldn&#8217;t I just see this content on a website without all the extra nonsense?</p>
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