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Penguin Previews How Books Might Look on the iPad

Posted by ⋅ Mar 5, 2010 ⋅ 6 Comments
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Penguin Books is showing off some ideas it has for books on the iPad. CEO John Makison has the right attitude:

We don’t know whether a video introduction will be valuable to a consumer. We will only find answers to these questions by trial and error.

There’s more in a related post at PaidContent.com if you’re interested.

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About Kent Anderson

I am the CEO/Publisher of the Journal of Bone & Joint Surgery, Inc. Prior to this, I was an executive at the New England Journal of Medicine. I also was Director of Medical Journals at the American Academy of Pediatrics.

Discussion

6 Responses to “Penguin Previews How Books Might Look on the iPad”

  1. It would appear that Penguin’s idea of the iPad is that it is good for everything except reading.

    Posted by Joseph J. Esposito | Mar 5, 2010, 7:18 pm
    Reply to this comment

    • They are definitely selling sizzle instead of steak.

      Posted by Kent Anderson | Mar 5, 2010, 7:35 pm
      Reply to this comment

      • The features are great. Penguin envisions the iPad as a tool for children’s books and coffee table books. Nothing wrong with that. But it points to the lack of imagination in both the iPad design and its initial use by publishers. My question is, How does the iPad affect the experience of the novels of Donna Leon? Or is the point that such novels will simply go away?

        Posted by Joseph J. Esposito | Mar 6, 2010, 10:04 am
        Reply to this comment

Trackbacks/Pingbacks

  1. Pingback: Penguin Publishing, the iPad, and the Book « ResourceShelf - Mar 5, 2010

  2. Pingback: Sunday reading links: More on Ida, YouTube captions (again), newspaper horders, books on the iPad, swine flu | Code for Life - Mar 6, 2010

  3. Pingback: INFO Kappa » Esentialul despre cautarea pe Internet IK 393 - Aug 23, 2010

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