Advertising, Marketing, Nostalgia

The Old Spice Guy Celebrates Libraries and the Words They Contain

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While I feel like a bit of shill for Old Spice, the Old Spice Guy is pretty hilarious/ridiculous, his narcissism only matched by his randomness. Both are on display in this short video celebration of libraries by a pitchman who is utterly convinced of his handsomeness.

However funny this may be, a parody done by students at BYU beats it, hands down:

Happy Friday!

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About Kent Anderson

I am the CEO/Publisher of the Journal of Bone & Joint Surgery, Inc. Prior to this, I was an executive at the New England Journal of Medicine. I also was Director of Medical Journals at the American Academy of Pediatrics.

Discussion

3 Responses to “The Old Spice Guy Celebrates Libraries and the Words They Contain”

  1. What a creative approach to promoting libraries! Trust the next generation to inspire.

    Posted by Judy Luther | Jul 30, 2010, 7:25 am
    Reply to this comment

  2. OMG – you are so right. That second video is hilarious and totally on point (although I may still throw a pigeon at you)!

    Posted by ann michael | Jul 30, 2010, 7:44 am
    Reply to this comment

    • I’d duck. Get it? Duck?

      Posted by Kent Anderson | Jul 30, 2010, 9:07 am
      Reply to this comment

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