Not Excited? “You Need to Exit the Business” — A Great Interview with the Editor of Outside

Outside is a popular magazine focused on all things outdoors — sports, backpacking, hiking, and so forth. With 675,000 readers and a staff of journalists, you might wonder what relevance their experience might have for scholarly publishers. So did I, until I heard what their editor had to say. A great interview, about brand, doing more with a small staff, being multimedia, and more.

Happy Friday!