Outside is a popular magazine focused on all things outdoors — sports, backpacking, hiking, and so forth. With 675,000 readers and a staff of journalists, you might wonder what relevance their experience might have for scholarly publishers. So did I, until I heard what their editor had to say. A great interview, about brand, doing more with a small staff, being multimedia, and more.

Happy Friday!

Kent Anderson

Kent Anderson

Kent Anderson is the CEO of RedLink and RedLink Network, a past-President of SSP, and the founder of the Scholarly Kitchen. He has worked as Publisher at AAAS/Science, CEO/Publisher of JBJS, Inc., a publishing executive at the Massachusetts Medical Society, Publishing Director of the New England Journal of Medicine, and Director of Medical Journals at the American Academy of Pediatrics. Opinions on social media or blogs are his own.

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