Archive for Feb 14, 2013

Extension and Conflation — How the NLM’s Confusing Brands Have Us All Mixed Up

The National Library of Medicine has a couple of powerful brands, but they’ve become conflated and compromised by poor brand management. Ultimately, their brand value is derived from the value of the MEDLINE brand, which may now be spread too thin. Continue reading

Side Dishes by Stewart Wills

Find Posts by Category

Find Posts by Date

February 2013
S M T W T F S
« Jan   Mar »
 12
3456789
10111213141516
17181920212223
2425262728  

The Scholarly Kitchen on Twitter

SSP_LOGO
The mission of the Society for Scholarly Publishing (SSP) is "[t]o advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking." SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.
......................................
The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.
Follow

Get every new post delivered to your Inbox.

Join 14,983 other followers