Marketing

This category contains 219 posts

Populism vs. Activism — Encountering Limitations in the Age of Online Petitions and Signatures

We’re officially in the age of online petitions, which may be taking the place of actual activism. Is that an improvement? Continue reading »

Announcing the Scholarly Kitchen Podcast

The Scholarly Kitchen proudly announces its podcast. Happy listening! Continue reading »

The Inexorable Path of the Professional Society Publisher

There is a predictable path for society publishers as they explore their options. Their programs may be under pressure today, leading many of them to seek alliances with large commercial firms, though many societies are unhappy to do so. Continue reading »

Don’t Miss Another Hour with the Chefs, and Other Highlights — The SSP Annual Meeting in San Francisco

The Chefs are headed to San Francisco for another lively session closing out the SSP Annual Meeting. A range of topics and opinions will serve as dessert for a terrific meeting. Continue reading »

Seeking Acceptance at F1000 Research — Early Problems With Identity and Outsourced Authority

Articles are published before they’re reviewed; doubts about a paper are viewed as a positive status; papers only need to contain “science;” review and revision can continue forever; and PubMed Central is their certifying entity. Welcome to the world of F1000 Research. Continue reading »

You Won’t Believe What People Are Doing With Their Pants at Kmart!

Kmart = hip? Of course, as they demonstrate taboos, when combined properly, can be funny and memorable. Continue reading »

Gold for Gold — Royal Society of Chemistry Uses OA as Incentive to Sell “Big Deal” Site Licenses

A clever way to sell institutional site licenses and Gold OA together helps one publisher find the fulcrum amidst uncertainty. Continue reading »

What the Heck Does a Book Cost?

The sheer number of new marketing programs for books makes it hard to determine just how much a book costs. This post details all the factors involved with pricing. Continue reading »

Librarians and Societies and Publishers – Oh My!

A meeting between librarians, publishers, and society leaders reveals common concerns and the ways in which roles are overlapping and mingling. Continue reading »

The Lens We Look Through — Are We All About Containers or What Goes Into Them?

An analysis of publishing costs continues the theme of accountability and transparency, but perhaps focuses too much on the containers of information rather than how and why the containers are filled in the first place. Continue reading »

Side Dishes by Stewart Wills

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The mission of the Society for Scholarly Publishing (SSP) is "[t]o advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking." SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.
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The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.
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