Marketing

This category contains 268 posts

The Quest for the Perfect Vendor

There is no comprehensive solutions provider for academic book publishers today. The emergence of such a vendor could transform the academic book publishing world by inviting new entrants into the marketplace. Continue reading

How to Shoot the Moon with D2C Sales

In order to build direct-to-consumer sales, university presses should consider streamlining their publishing programs and focus on a small number of subject areas, even just a single area. Continue reading

The Journal Redesign — More Complicated, More Costly, and More Strategic Than Ever

Journal redesigns seem to be occurring more frequently — and are certainly more complex — than in the past. What motivates a publisher and editor to undertake a redesign? And why is it so complex, costly, and strategic today? Continue reading

Open Access Publication Gains Acceptance With Authors, Licenses Still Problematic

A recent survey of authors by Taylor and Francis reveals growing acceptance of open access publishing; however, Creative Commons licensing may still pose a problem. Continue reading

Hiding in Plain Sight — Is the Subscription Model the Optimal Business Model for the Digital Age?

The half-forgotten subscription model deserves our praise and renewed attention. In the Digital Age, it has become more popular than ever. Continue reading

How Important Are Library Sales to the University Press? One Case Study

A study of sales data for 2012 imprints from the University of Chicago Press offers tantalizing hints about the importance (or lack thereof) of library sales to university presses — particularly with regard to scholarly monographs. Continue reading

Author vs. Author: The Authors Guild and the Authors Alliance Set to Duke It Out?

The emergence of the Authors Alliance is causing consternation among some members of the traditional publishing community, most notably the Authors Guild, which has already issued a sharply-worded critique. But what is the Alliance actually going to do? They’re not really saying. Continue reading

Identity Crisis — Does Print Need to Die for Online to Flourish?

The bias against printing has a technological basis and some business rationale, but are we underserving our role as “content marketers” by shutting down this option out of hand? Continue reading

Build a Better Mousetrap

The best way to increase D2C sales is to work in increasing the traffic to your site. Without traffic, there can be few sales. Unfortunately, the university press community has paid little attention to building Web traffic. Continue reading

A Report from Inside Innovation — The Excitement and Uncertainty of the New

In the midst of a couple of major projects, here are some top-of-mind lessons from cultivating and sharing ideas on the long road of innovation. Continue reading

Side Dishes by Stewart Wills

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The mission of the Society for Scholarly Publishing (SSP) is "[t]o advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking." SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.
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