Marketing

This category contains 278 posts

UPDATED — 82 Things Publishers Do (2014 Edition)

The annual update to the list adds some important items overlooked on prior versions, including design, enforcement of editorial policies, and Board interactions. Continue reading

Guest Post: Elisabeth Jones on Monograph Costs and Urban Legends–What’s Wrong with This Picture?

Guest Chef Elisabeth Jones offers a critical analysis of a widely-distributed statistical chart that seems to show a doubling in the unit cost of monographs since 1985. Continue reading

Ask The Chefs: Are Publishers Customer Focused?

This month the Scholarly Kitchen Chefs consider how publishers identify and serve their customers? Are they doing it well? What do YOU think? Continue reading

Meet the New Economy of Letters, Same As the Old Economy of Letters

Last fall in the New Yorker, Jill Lapore bemoaned the current relationship between intellectuals and the general public, which she feels is “more vexed than ever” — in part because of a system that rewards academics for outrageousness and for lousy writing. Does she have a point? Continue reading

D2C Marketing Report Now Available

A research report on direct-to-consumer marketing is provided here. The study was first announced on the Scholarly Kitchen. The report includes a survey of current university press practices and recommendations for steps to take to improve performance. Continue reading

Ask The Chefs: “What is ‘International’ in Publishing Strategy Today?”

The chefs are asked about international publishing strategy and so are you. Tell us how you’d answer today’s question! Continue reading

And the New Maxwell Perkins is . . . Google!

Google recently disclosed that they give Web sites higher ranking if they are encrypted. This is but one example of how Google serves as a gatekeeper of the Internet, making cultural decisions in the name of technological elegance. Continue reading

A Day at the Beach — How the Messiness and Unpredictability of Journals Thwart Granularity

Attempts to use new measurements to more finely predict or represent journal quality are bound to falter because of some qualities inherent to journals themselves. Continue reading

Some Practical Steps toward D2C Marketing

Although there are clear benefits to being a large publisher to engage in D2C sales, there are practical steps that even the smallest publishers can take. Here is a summary of some options. Continue reading

How Important Are University Press Books to the Library? One Case Study

How much of the book usage in a research library collection involves books from university presses? Findings from this case study suggests that the answers are complex and, to some degree, suprising. Continue reading

Side Dishes by Stewart Wills

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The mission of the Society for Scholarly Publishing (SSP) is "[t]o advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking." SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.
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