Marketing

This category contains 283 posts

Confounded Complexity — Pondering the Endless Upgrade Paths of Digital Publishing

We were wrong to expect that online publishing would be cheaper and simpler than print. Acknowledging that, and facing the slower, more complicated commercial world it has created, could put us on a better path. Continue reading

Amazon Won the dot-book Top-level Internet Domain: Should Publishers Care?

Last week, Amazon won an auction for the .book Top Level Domain on the internet, paying $10 million for the new real estate. Was it worth it? And should publishers be worried about what this means for them? Continue reading

Researching Amazon and Libraries

Announcing a research project to study how many academic books Amazon sells to libraries. Continue reading

Every Talk Ever Given by a Successful Creative Person

How you too can use the internet to gain fame and fortune. Or perhaps a realization of the randomness of recognition. Continue reading

The Size of the Open Access Market

A report from Simba Information tallies the total value of the open access marketplace, putting OA at 2.3% of the total market for STM journals. It documents as well, without comment, that more and more OA activity is the business of for-profit companies. Continue reading

UPDATED — 82 Things Publishers Do (2014 Edition)

The annual update to the list adds some important items overlooked on prior versions, including design, enforcement of editorial policies, and Board interactions. Continue reading

Guest Post: Elisabeth Jones on Monograph Costs and Urban Legends–What’s Wrong with This Picture?

Guest Chef Elisabeth Jones offers a critical analysis of a widely-distributed statistical chart that seems to show a doubling in the unit cost of monographs since 1985. Continue reading

Ask The Chefs: Are Publishers Customer Focused?

This month the Scholarly Kitchen Chefs consider how publishers identify and serve their customers? Are they doing it well? What do YOU think? Continue reading

Meet the New Economy of Letters, Same As the Old Economy of Letters

Last fall in the New Yorker, Jill Lapore bemoaned the current relationship between intellectuals and the general public, which she feels is “more vexed than ever” — in part because of a system that rewards academics for outrageousness and for lousy writing. Does she have a point? Continue reading

D2C Marketing Report Now Available

A research report on direct-to-consumer marketing is provided here. The study was first announced on the Scholarly Kitchen. The report includes a survey of current university press practices and recommendations for steps to take to improve performance. Continue reading

Side Dishes by Stewart Wills

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The mission of the Society for Scholarly Publishing (SSP) is "[t]o advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking." SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.
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