Marketing

This category contains 285 posts

Exaggerated Claims — Has “Publish or Perish” Become “Publicize or Perish”?

A recent study finds that academic press offices exaggerate claims in their press releases about published research. Worse, the vast majority of these find their way into subsequent reporting. Continue reading

Stick To Your Ribs: A Library Card Under the Christmas Tree

Revisiting a holiday classic: ‘Twas the month before Christmas, and by listening hard, you can hear Joe Esposito yearn for a library card. The reasons are simple, yet give publishers pause. No wonder Joe’s only hope is with Santa Claus. Continue reading

Confounded Complexity — Pondering the Endless Upgrade Paths of Digital Publishing

We were wrong to expect that online publishing would be cheaper and simpler than print. Acknowledging that, and facing the slower, more complicated commercial world it has created, could put us on a better path. Continue reading

Amazon Won the dot-book Top-level Internet Domain: Should Publishers Care?

Last week, Amazon won an auction for the .book Top Level Domain on the internet, paying $10 million for the new real estate. Was it worth it? And should publishers be worried about what this means for them? Continue reading

Researching Amazon and Libraries

Announcing a research project to study how many academic books Amazon sells to libraries. Continue reading

Every Talk Ever Given by a Successful Creative Person

How you too can use the internet to gain fame and fortune. Or perhaps a realization of the randomness of recognition. Continue reading

The Size of the Open Access Market

A report from Simba Information tallies the total value of the open access marketplace, putting OA at 2.3% of the total market for STM journals. It documents as well, without comment, that more and more OA activity is the business of for-profit companies. Continue reading

UPDATED — 82 Things Publishers Do (2014 Edition)

The annual update to the list adds some important items overlooked on prior versions, including design, enforcement of editorial policies, and Board interactions. Continue reading

Guest Post: Elisabeth Jones on Monograph Costs and Urban Legends–What’s Wrong with This Picture?

Guest Chef Elisabeth Jones offers a critical analysis of a widely-distributed statistical chart that seems to show a doubling in the unit cost of monographs since 1985. Continue reading

Ask The Chefs: Are Publishers Customer Focused?

This month the Scholarly Kitchen Chefs consider how publishers identify and serve their customers? Are they doing it well? What do YOU think? Continue reading

Side Dishes by Stewart Wills

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The mission of the Society for Scholarly Publishing (SSP) is "[t]o advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking." SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.
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