Marketing

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Ask The Chefs: How Should a Scholarly Publisher Integrate Their Books and Journals Programs?

Do publishers need to integrate the creation, management, delivery, and discovery of different content types? What best meets customer needs, optimizes resources, and encourages innovative new content products and services? Continue reading

Our Surveillance Society: If Only We’d Listened to Jim Rockford

James Garner’s television detective warned us about Google and Facebook way back in 1978. If only we’d listened… Continue reading

When Is a Feature a Product, and a Product a Business?

Publishers have to distinguish between features, products, and businesses. Not all features can become full-fledged businesses. Sometimes the best business case for a feature is to link it to an established business, where it adds value to assets that are already in place. Continue reading

Big Sister: Some Beneficial Aspects of Collecting User Data

The collection of end-user data is going to become more important for all publishers and may serve to describe those publishers that will be most successful in the coming years. Although data-collection is often thought to be a malignant instance of “Big Brotherism,” it may in fact be benign when implemented thoughtfully. Continue reading

Macmillan + Springer: Some Lessons to Learn, Some Twists to Watch

The merger of Macmillan and Springer holds many lessons and some interesting twists. More than anything, it indicates a future in which scale continues to confer advantages. Continue reading

Exaggerated Claims — Has “Publish or Perish” Become “Publicize or Perish”?

A recent study finds that academic press offices exaggerate claims in their press releases about published research. Worse, the vast majority of these find their way into subsequent reporting. Continue reading

Stick To Your Ribs: A Library Card Under the Christmas Tree

Revisiting a holiday classic: ‘Twas the month before Christmas, and by listening hard, you can hear Joe Esposito yearn for a library card. The reasons are simple, yet give publishers pause. No wonder Joe’s only hope is with Santa Claus. Continue reading

Confounded Complexity — Pondering the Endless Upgrade Paths of Digital Publishing

We were wrong to expect that online publishing would be cheaper and simpler than print. Acknowledging that, and facing the slower, more complicated commercial world it has created, could put us on a better path. Continue reading

Amazon Won the dot-book Top-level Internet Domain: Should Publishers Care?

Last week, Amazon won an auction for the .book Top Level Domain on the internet, paying $10 million for the new real estate. Was it worth it? And should publishers be worried about what this means for them? Continue reading

Researching Amazon and Libraries

Announcing a research project to study how many academic books Amazon sells to libraries. Continue reading

Side Dishes by Stewart Wills

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The mission of the Society for Scholarly Publishing (SSP) is "[t]o advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking." SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.
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The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.
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