Social Media

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D2C Marketing Report Now Available

A research report on direct-to-consumer marketing is provided here. The study was first announced on the Scholarly Kitchen. The report includes a survey of current university press practices and recommendations for steps to take to improve performance. Continue reading

The Quest for the Perfect Vendor

There is no comprehensive solutions provider for academic book publishers today. The emergence of such a vendor could transform the academic book publishing world by inviting new entrants into the marketplace. Continue reading

Technology and Digital Scholarship

An overview of new tools available, to help us consider how publishing may better incorporate technology in the context of a connected society. Continue reading

The Journal Redesign — More Complicated, More Costly, and More Strategic Than Ever

Journal redesigns seem to be occurring more frequently — and are certainly more complex — than in the past. What motivates a publisher and editor to undertake a redesign? And why is it so complex, costly, and strategic today? Continue reading

Stick to Your Ribs: Back to School: Rethinking the Textbook

Revisiting Joe Esposito’s 2011 post on the challenges and the strategies for moving textbooks into the digital era. Continue reading

Contemplating a Chart — How the Home Page Dominates Thinking . . . and Little Else

A quick analysis of data based on an insight from the New York Times’ “Innovation” Report suggests that the home page dominates thinking far too much, leading to blind spots about what really deserves our design attention. Continue reading

Regret Salad with Aspiration Dressing — A Scholarly Publisher Delves Into the New York Times’ Innovation Report

The New York Times’ “Innovation” Report will hit a lot of nerves when it comes to strategy, long-term transformation, investment, digital operations, silos, print legacy, and organizational culture. And it will remind you how barely contained panic looks to others. Continue reading

Identity Crisis — Does Print Need to Die for Online to Flourish?

The bias against printing has a technological basis and some business rationale, but are we underserving our role as “content marketers” by shutting down this option out of hand? Continue reading

Build a Better Mousetrap

The best way to increase D2C sales is to work in increasing the traffic to your site. Without traffic, there can be few sales. Unfortunately, the university press community has paid little attention to building Web traffic. Continue reading

Rearguard and Vanguard

The problem of piracy is not easily solved with legal or even technical initiatives. To make piracy less significant, publishers need to create a different kind of content service, one that is resistant to piracy because of its dynamic nature. Continue reading

Side Dishes by Stewart Wills

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The mission of the Society for Scholarly Publishing (SSP) is "[t]o advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking." SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.
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The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.
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