Popularizing Cosmology: The Example of Katie Mack

It also can be something of a trap for a well-intentioned academic who wants to write for this audience, as writing for the lay person is often contemptuously dismissed as “popularization.” Woe to the academic who puts an article from The Atlantic or a book from Simon & Schuster into her tenure portfolio! It takes courage. My view is that these brave souls should be called out and celebrated. They are my heroes.