University presses cite a number of reasons to sell books directly to end-users. The principal reason is to establish a relationship with the customer. But once that relationship has been initiated, what business purpose does it serve? Continue reading
Amazon is now the most important participant in the business of scholarly books, but it faces few threats. This post hypothesizes about where challenges to Amazon could come from. Continue reading
Bookish is a new online bookstore and discovery service. It is a joint venture of three publishers and presents a useful model for what scholarly publishers could do in building their own online bookstore.
Publishers can and should explore strategies that are built around users, which is a kind of D2C marketing. However, working on a direct basis has its costs and may make us all appreciate all the efficiencies that intermediaries provide. Continue reading
An odd circumstance of the book business is that no one really knows which books are sold to libraries and how important libraries are to overall book sales. At the heart of the problem is the fact that Amazon, which sells books to libraries, does not share any sales data. This post suggests a couple ways to get at that data in the face of Amazon’s obstinacy. Continue reading