Some Practical Steps toward D2C Marketing
Although there are clear benefits to being a large publisher to engage in D2C sales, there are practical steps that even the smallest publishers can take. Here is a summary of some options.
Build a Better Mousetrap
The best way to increase D2C sales is to work in increasing the traffic to your site. Without traffic, there can be few sales. Unfortunately, the university press community has paid little attention to building Web traffic.
Learning to Read: Navigating the Ebook Reader Market
This post explores the confusing landscape of ebook readers, presenting a few of the options available along with their pros and cons.