What Can Publishers Learn from Indie Rock?

While the recording industry generally gets a bad rap for managing the transition to online distribution, there is one niche that has flipped the model and uses old distribution techniques to sell music across multiple formats. That niche is indie rock and there are some lessons for publishers.

Short Stories and Comics: Niche Markets with Core Lessons for STM Publishers

The failure of the traditional music industry has become the standard cautionary tale for content industries adapting to a digital era. But for scholarly publishers, many factors make the music industry a poor comparison. We have more in common with smaller niche markets. Watching their electronic experimentation and new business models may be more informative as we seek new strategies for presenting and selling content.