Transitioning to a More Unified Platform

Combining most if not all of a publisher’s scholarly content on a single publisher platform has not always been the norm. Oxford University Press’s transition to a new platform represents not just a one-to-one platform shift but in fact a consolidation from more to fewer platforms. This is a trend worth understanding and watching.

A Single User Account

Academics’ expectations for user experience are set not by reference to improvements relative to the past but increasingly in comparison with their experiences on consumer internet services and mobile devices. The best solution for research, teaching, and learning would be a single account for each user, controlled by that individual, and accepted portably across services and platforms.