Marketing in the Stream

Social media presents a new set of marketing opportunities for publishers, the most important of which is a new paradigm for thinking about the world of digital media, which now is the world of the social stream instead of the world of cyberspace.

Predicting the Present

The text of a presentation delivered at the recent NFAIS national conference, covering various scenarios for the future of publishing. The argument is that these future scenarios are already evident in the world of the present day, though in embryonic form, and that by studying the “embryos,” we can make reasonable predictions as to where things are headed.