Why are Authors Citing Older Papers?

Scholars are citing an increasingly aging collection of scholarship. Does this reflect the growing ease with accessing the literature, or a structural shift in the way science is funded–and the way scientists are rewarded?

Ethnography: A Scientist Discovers the Value of the Social Sciences

What do we mean by ethnographic research? In essence we are talking about a rich, multi-factorial descriptive approach. While quantitative research uses pre-existing categories in its analysis, qualitative research is open to new ways of categorizing data. We take a look at how we can use this technique to delve into the subtleties of online user behavior – a must for publishers and societies involved in new product development