Visualization of responses to this question in the SSP Pulse Check survey on social media: What are the primary goals for your organization’s use of social media? Select up to three goals. Most respondents indicated they use social media for brand visibility and awareness.

Lettie Y. Conrad

Lettie Y. Conrad

Lettie Y. Conrad, Ph.D., is an independent researcher and consultant, leveraging a variety of methods to drive human-centric product strategy and evidence-based decisions. Lettie also serves as the Deputy Editor for The Scholarly Kitchen and an active volunteer with the Society for Scholarly Publishing and the Association for Information Science and Technology.

Discussion

Leave a Comment