Focusing on Value — 102 Things Journal Publishers Do (2018 Update)
[…] new open access (OA) oriented brand extensions points to the ongoing importance of brand management. Brand confusion is something some predatory publishers exploit. Uniqueness: High. Value: High, but diminished by imposters. Importance: Moderate. Primary beneficiary(ies): 🔬 😇 ✍️ 🌍 😈. Secondary beneficiary(ies): 🏛 💰. Make money […]