What’s In a (Journal) Name?

The name of a journal extends far beyond what it publishes. United brands (Nature, JAMA, Cell, Science, IEEE, PLoS) create powerful signals in the marketplace. They can also be overextended.

Do Hamsters Pirate Books?

While the effect of piracy on some book sales is still debatable, college textbooks lose sales when online file-sharing becomes prevalent. A recent examination of the situation in a market outside the U.S. provides a laboratory example.