The Pepsi Syndrome: Did ScienceBlogs Sell Out, or Was This Just Business As Usual?

The science blogosphere erupted in a furor this week, when Seed Media’s ScienceBlogs announced a new blog–Food Frontiers, a paid, sponsored blog about nutrition written by employees of PepsiCo. Multiple bloggers either suspended their blogs or quit ScienceBlogs altogether over their concerns that adding this blog undermined the credibility of the platform and their credibility as individual writers. Eventually, ScienceBlogs caved under the pressure and removed Pepsi’s blog. Did ScienceBlogs sell out to commercial interests, or was this just a continuation of what they’ve always done?