An interesting video showing one reason why it makes sense for food in an ad to look different from food you’re served.
Following users across the Web is an increasingly common way to expand ad inventory. But can scholarly publishers expect users to accept it?
A paradigm-shift in audience valuation may have major side-effects for journal advertising.
Online news increases in popularity, online advertising grows, and an iPad newspaper pure-play exists — why does this all seem like bad news?
Business models for publishers fall into four broad categories, defined by how revenue is generated. Some classes of content lend themselves to one model over another.
In 2011, the power of the individual consumer will set your strategies.
Are you seeing ads on the Kitchen? Tell us!
Despite hand-wringing about the Times UK’s paywall, the numbers show that revenues may have justified the move.
The US Federal Trade Commission and Google spar openly over the future of journalism. Guess which one comes out looking more modern?
The science blogosphere erupted in a furor this week, when Seed Media’s ScienceBlogs announced a new blog–Food Frontiers, a paid, sponsored blog about nutrition written by employees of PepsiCo. Multiple bloggers either suspended their blogs or quit ScienceBlogs altogether over their concerns that adding this blog undermined the credibility of the platform and their credibility as individual writers. Eventually, ScienceBlogs caved under the pressure and removed Pepsi’s blog. Did ScienceBlogs sell out to commercial interests, or was this just a continuation of what they’ve always done?
A recent Atlantic article talks about how the Web is shifting into a subservient role to mobile apps. The implications for strategies are clear.
Twitter and Ning are both tremendously popular online tools-but popularity does not immediately translate into revenue. While the two companies are in decidedly different positions, each is trying to find a way to monetize all that traffic.
Twitter creates an ad model, modest in scope and cautious in implementation. It’s a good first step, and certainly not their last.
Publishers can now shovel from two sources: print and online. Will they shovel again when migrating to the tablet? Or will they think anew?
Google exerts a strong pull in the digital realm. Is it strong enough to affect the boundaries of our thinking?