Revisiting: Peak Subscription

Revisiting Michael Clarke’s 2014 post on the two drivers of growth in STM and scholarly publishing: site licensing and global expansion. As successful as these activities have been, however, we appear to be nearing, if not a peak, at least a plateau. Institutional library budgets have not kept pace with the growth in global research output. At the same time, institutional market penetration is nearing saturation for many publishers.

So the question is, where is the growth going to come from?

Neither Fish Nor Fowl: Journal Publishing and the University Press

University presses are not well positioned to thrive in journal publishing because they have not adopted any of the (relatively few and common) business strategies that are necessary, given market dynamics, for success. I do not put forth this thesis lightly. I have great affection and admiration for university presses, their value — craftsmanship, attention to detail, “getting it right”— and their mission. This is not admiration from afar: I served, in the formative years of my career, at the University of Chicago Press (Chicago), where I learned the tools of the trade and many of the practices and protocols of scholarly publishing still in use today. But after nearly two decades of observing university presses, from within and without, this thesis seems to be inescapable.

The Terrible Burden of a Prestigious Brand

While all publishers like to have a strong brand, some brands are so prestigious that they actually serve to paralyze the managements responsible for them, making it impossible to introduce innovations and to develop the business. Vast bureaucracies arrive whose purpose is not to develop the business but to protect the vaunted brand. This is a management problem, not a marketing one, but it can stymie a publisher from pursuing a progressive agenda.

Notes on Publishing in an Emerging Economy

Well-intended government policy in an Eastern European nation is having unexpected results on school publishing, some of which are the precise opposite of what policymakers had hoped for. The problem is that those who draft policy have little imagination about how new programs will be taken up–and altered–in the marketplace.

Return of the Big Brands: How Legacy Publishers Will Coopt Open Access

Open access publishing has gone through a number of stages. Though different people will classify these stages in diverse ways, one way to view this is to say that since the initial period of advocacy for open access, commercial interests have entered this market and are now prepared to augment their positions by leveraging their elite brands, using them, as it were, to draw manuscripts for a family of cascading products.

Peak Subscription

Since the late 1990s there have been two drivers of growth in STM and scholarly publishing: site licensing and global expansion. As successful as these activities have been, however, we appear to be nearing, if not a peak, at least a plateau. Institutional library budgets have not kept pace with the growth in global research output. At the same time, institutional market penetration is nearing saturation for many publishers.

So the question is, where is the growth going to come from?

The Role of Scholarly Societies

Is there hope for scholarly societies? Where once perhaps membership benefits from publications were key, now the emphasis will move to the character of academic life and independence from commercial forces. This post aims to engage the reader in thinking through what it means to be a member of a scholarly society