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Will Ad Targeting Lead to a Lesson in Moderation?

Targeting ads isn’t logically sustainable. But will the direct marketing mindset concede its limits in the advertising age?

  • By Kent Anderson
  • Jan 11, 2010
  • 11 Comments

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Sep 11, 2024

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Society for Scholarly Publishing (SSP)

The mission of the Society for Scholarly Publishing (SSP) is to advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking. SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.

The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.

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