JSTOR recently announced that it has reconfigured its user interface using responsive design techniques. While nascent in STM and scholarly publishing, the user interface design world has been abuzz with the potential of responsive web design for some time and a number of sites using responsive web design techniques are now appearing.
We’ve been building with the assumption that Web sites should flow to the desktop. But if everything is mobile, and people are mobile, and we want to reach people, shouldn’t we think differently?
Major trends are at work in information exchange technologies and interface design, but publishers remain hampered by incumbent traits.
Publishers can now shovel from two sources: print and online. Will they shovel again when migrating to the tablet? Or will they think anew?