Why Every Publisher Needs a Library Relations Strategy
Publishers that lack a deliberate library relations strategy are making consequential decisions without important and useful community perspectives.
Filter, Not Funnel: What Zero-click Means for Brand and Engagement
The threat of zero-click search makes organizational brand more important than ever and presents a huge opportunity.
Welcoming a New Chef in the Kitchen, Ashutosh Ghildiyal
Today we welcome a new Chef in the Kitchen, Ashutosh Ghildiyal.
Guest Post — Knowledge as Civic Infrastructure: A Conversation with Nadim Sadek
Wendy Queen interviews Nadim Sadek. Nadim is a creative strategist and founder of Shimmr AI, who argues that AI can strengthen human creativity rather than replace it.
Responding to the Threat of Zero-Click Search and AI Summaries: How Do We Tame The Crocodile?
AI-driven zero-click search is widening the gap between visibility and usage, threatening publisher revenue, research integrity, and trust. How should we respond?
Guest Post — What is The ‘Right’ Way to Make Tea? Why International Marketing Needs a Local Touch
Today’s guest bloggers advocate for marketing strategy using localization, which brings cultural fluency, awareness, and authenticity to our communication with partners around the world.
Ask the Chefs: What’s Your Favorite AI Hack?
We talk a lot about AI in scholarly communications and publishing, but today, we ask the Chefs: What’s your favorite AI hack?
Welcoming a New Chef in the Kitchen and Saying Thanks to a Few Departing Chefs
Today we welcome Stephanie Lovegrove Hansen to The Scholarly Kitchen as a full time Chef and say goodbye to several long-term Chefs (and offer our thanks for all the wisdom they’ve shared with us).
Guest Post — Fear, Learning, and Luddites: Opportunities to Lead the AI Revolution
Scholarly communications leaders have the opportunity to turn AI uncertainty into discovery.
Guest Post — Six Things Your Marketing Colleagues Wish You Knew
Industry pros offer a marketing manifesto of sorts, to help our non-marketing colleagues see behind the curtain and understand how to best leverage these critical team members.
Guest Post — Vital Voices: The Student Journal Symposium for Literary and Research Publications
The George Washington Student Journal Symposium demonstrates how student-led journals inspire young people and nurture best practices in scholarly communications.
Chefs de Cuisine: Perspectives from Publishing’s Top Table — Matthew Kissner
Robert Harington talks to Matt Kissner, CEO of Wiley, in this series of perspectives from some of Publishing’s leaders across the non-profit and for-profit sectors of our industry.
Guest Post — Horizon Shifting, Or, How to be a Human in Modern-day Scholarly Publishing
These are not normal times. This is a time where we are all navigating new ways of being, new ways of shifting our horizons on an hour-by-hour and day-to-day basis. It’s a time to give grace to one another.
What to Expect and How to Connect at Frankfurter Buchmesse 2024
A preview of this year’s Frankfurt Book Fair.
Marketing and the Origins of Food Names
Where do common food names come from, and how does changing the name of a food reflect marketing and sales?