From Hub to Hustle: The Scattered Social Landscape in Scholarly Comms
How has the social media landscape in scholarly communications changed, according to data from the recent Pulse Check, past community surveys, and checked real, live marketers?
Frenemies: A Tale of Scholarly Publishing Marketing
Today’s post reflects on how scholarly publishing professionals balance camaraderie with market competition, and how 3 “frenemies” navigate complex industry dynamics.
Why Every Publisher Needs a Library Relations Strategy
Publishers that lack a deliberate library relations strategy are making consequential decisions without important and useful community perspectives.
Filter, Not Funnel: What Zero-click Means for Brand and Engagement
The threat of zero-click search makes organizational brand more important than ever and presents a huge opportunity.
Welcoming a New Chef in the Kitchen, Ashutosh Ghildiyal
Today we welcome a new Chef in the Kitchen, Ashutosh Ghildiyal.
Guest Post — Knowledge as Civic Infrastructure: A Conversation with Nadim Sadek
Wendy Queen interviews Nadim Sadek. Nadim is a creative strategist and founder of Shimmr AI, who argues that AI can strengthen human creativity rather than replace it.
Responding to the Threat of Zero-Click Search and AI Summaries: How Do We Tame The Crocodile?
AI-driven zero-click search is widening the gap between visibility and usage, threatening publisher revenue, research integrity, and trust. How should we respond?
Guest Post — What is The ‘Right’ Way to Make Tea? Why International Marketing Needs a Local Touch
Today’s guest bloggers advocate for marketing strategy using localization, which brings cultural fluency, awareness, and authenticity to our communication with partners around the world.
Ask the Chefs: What’s Your Favorite AI Hack?
We talk a lot about AI in scholarly communications and publishing, but today, we ask the Chefs: What’s your favorite AI hack?
Welcoming a New Chef in the Kitchen and Saying Thanks to a Few Departing Chefs
Today we welcome Stephanie Lovegrove Hansen to The Scholarly Kitchen as a full time Chef and say goodbye to several long-term Chefs (and offer our thanks for all the wisdom they’ve shared with us).
Guest Post — Fear, Learning, and Luddites: Opportunities to Lead the AI Revolution
Scholarly communications leaders have the opportunity to turn AI uncertainty into discovery.
Guest Post — Six Things Your Marketing Colleagues Wish You Knew
Industry pros offer a marketing manifesto of sorts, to help our non-marketing colleagues see behind the curtain and understand how to best leverage these critical team members.
Guest Post — Vital Voices: The Student Journal Symposium for Literary and Research Publications
The George Washington Student Journal Symposium demonstrates how student-led journals inspire young people and nurture best practices in scholarly communications.
Chefs de Cuisine: Perspectives from Publishing’s Top Table — Matthew Kissner
Robert Harington talks to Matt Kissner, CEO of Wiley, in this series of perspectives from some of Publishing’s leaders across the non-profit and for-profit sectors of our industry.
Guest Post — Horizon Shifting, Or, How to be a Human in Modern-day Scholarly Publishing
These are not normal times. This is a time where we are all navigating new ways of being, new ways of shifting our horizons on an hour-by-hour and day-to-day basis. It’s a time to give grace to one another.