Filter, Not Funnel: What Zero-click Means for Brand and Engagement
The threat of zero-click search makes organizational brand more important than ever and presents a huge opportunity.
In the Messy Middle: Observations from the Front Line at the UKSG Forum
The UKSG Forum is “an entire 2-3 day conference stripped back to bare essentials and completed in just one day”. Here are the key takeaways — changing priorities, from global to local; why it is getting harder to keep up and keep order; and the overriding importance of trusted relationships.
Smorgasbord: Trends from the Spring 2023 Meetings and Conferences
It’s conference season in scholarly communications. Between them, the Scholarly Kitchen Chefs have been / will be at 9 events around the world in the 6 week stretch from early April to mid May. In a series of “Smorgasbord” posts, Chefs will share some of the key themes emerging for our sector. This week: Charlie Rapple reports from EARMA, Roy Kaufman from the London Book Fair, and David Crotty from STM.
Guest Post — Pivoting your Conference: Pandemic as the Mother of Invention
Simon Inger rethinks the online conference through the lens of product development.
What We’re Missing From Being in Person, or, What Will a Born Digital Conference Look Like?
In this era of COVID-19, what is the new normal for conferences in our community. Moving forward, what might a born digital conference entail?
FSCI: Training People Not for Where We’re At, But for Where We’re Going
In a sector awash with training courses, what makes the FORCE11 Scholarly Communications Institute necessary, or different? The academic nature of its approach, the bang for your buck, and the high density of change-makers.