The Scholarly Kitchen

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Enriching Book Metadata is Marketing in the Digital Age

A study of how enriching keyword metadata improved sales of 4 publishers points to changes in how we should view marketing of books online.

  • By Todd A Carpenter
  • Dec 7, 2017
  • 3 Comments

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Society for Scholarly Publishing (SSP)

The mission of the Society for Scholarly Publishing (SSP) is to advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking. SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.

The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.

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