Diagram of the Crocodile Effect. A stylized crocodile's jaws lead into diverging lines on a chart showing increasing amounts of content appearing in search results and decreasing click throughs to publisher sites.

Diagram of ‘the crocodile effect’ by Charlie Rapple

Charlie Rapple

Charlie Rapple

Charlie Rapple is co-founder of Kudos, which showcases research to accelerate and broaden its reach and impact. She is also Chair of UKSG and serves on the Editorial Board of UKSG Insights. @charlierapple.bsky.social, x.com./charlierapple and linkedin.com/in/charlierapple. In past lives, Charlie has been an electronic publisher at CatchWord, a marketer at Ingenta, a scholarly comms consultant at TBI Communications, and associate editor of Learned Publishing.

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