Visualized results from SSP pulse check survey on social media -- where the majority of respondents indicated they measure social media effectiveness by engagement, such as likes, shares, and comments.

Lettie Y. Conrad

Lettie Y. Conrad

Lettie Y. Conrad, Ph.D., is an independent researcher and consultant, leveraging a variety of methods to drive human-centric product strategy and evidence-based decisions. Lettie also serves as the Deputy Editor for The Scholarly Kitchen and an active volunteer with the Society for Scholarly Publishing and the Association for Information Science and Technology.

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