Guest Post — Six Ways to Close the Attribution Loop in Publishing
Today’s guest bloggers present a 6-part model for explaining spikes in manuscript submissions and better informing future publishing strategies.
Mitja Alexander Linss is a senior technology marketer and executive advisor with a 20-year track record across software, information services, and publishing. At Optica, a leading society for optics and photonics research, he is responsible for marketing a portfolio of 19 peer-reviewed journals, including the society’s flagship journal Optica. Most recently, Mitja served as Head of Marketing for Karger Publishers, a Swiss medical publisher, building and leading a high-performing marketing team with focus on 100 medical journals, 9,000 books, and healthcare products. He held other senior marketing roles at Fortune 500 companies and start-up firms, including Vice President of Marketing for Research Solutions (NASDAQ: RSSS), the #1 SaaS platform for on-demand access to peer-reviewed scientific literature. Mitja holds a Master of Science in political science, economics and business administration from Johannes Gutenberg Universität in Mainz, Germany, and is fluent in German and English.
Today’s guest bloggers present a 6-part model for explaining spikes in manuscript submissions and better informing future publishing strategies.