Guest Post — Beyond Messaging: The Structural Case for Rebranding Scholarly Publishing
Today’s guest post argues that scholarly publishers’ institutional credibility and alignment are in crisis, and suggests the time for a structural rebrand is now.
Samantha Green is the Director of Product Marketing at Silverchair, where she is responsible for communicating the impact of the Silverchair Platform, as well as ScholarOne Manuscripts and Conferences. Before joining Silverchair, she has held various roles across the last decade at organizations like Wiley and Morressier.