What do we mean by ethnographic research? In essence we are talking about a rich, multi-factorial descriptive approach. While quantitative research uses pre-existing categories in its analysis, qualitative research is open to new ways of categorizing data. We take a look at how we can use this technique to delve into the subtleties of online user behavior – a must for publishers and societies involved in new product development
Publication rewards productive scientists but has the unintended consequences of isolating scholars, reducing knowledge transfer and steering scientists away from engaging in policy and the press.
If openness is an ideological tenant of science, why are scientists so secretive?