TrendMD may drive traffic, saves, and citations, according to a new study by the founders and employees of TrendMD. Deeper analysis of their results reveal overstated results and a lack of context. Should these papers be considered sound science just another form of marketing?
Phil Davis is a publishing consultant specializing in the statistical analysis of citation, readership, publication and survey data. He has a Ph.D. in science communication from Cornell University (2010), extensive experience as a science librarian (1995-2006) and was trained as a life scientist. https://phil-davis.org/