23andMe presents an interesting model for STM publishers on how to enter a new and lucrative market for data publishing.
Joseph J. Esposito is an independent management consultant providing strategic advice, operating analysis, and interim management in the area of digital media to both publishing and software companies. Mr. Esposito’s clients are equally divided between the for-profit and not-for-profit sectors. Over the course of his career, Mr. Esposito has worked for a number of companies, including positions as CEO of Encyclopaedia Britannica, Tribal Voice, and SRI Consulting, all of which he led to successful exits. He writes extensively on digital media, and has been awarded research grants from the Hewlett, MacArthur, and Mellon Foundations. Mr. Esposito is not related to the famous “Joe Esposito,” Elvis Presley’s former road manager.