Merriam-Webster’s social media game is strong — their Twitter feed, for example, has been widely praised everywhere from NPR to Vogue. Although the return on investment (ROI) for such efforts is unclear (is the snark leading to higher rates of dictionary purchase/usage?) there’s also some great educational value offered in terms of learning new words. Similarly, Merriam-Webster’s video series has provided some interesting gems, including the clip below on the publisher’s “Backward Index”.
Basically a card catalog of every word in the dictionary spelled backwards, the Index offered a solution for editorial problems in a pre-digital era, particularly for finding related words or rhymes. It also offered a very practical workplace solution, which you’ll find out at video’s end.