Frenemies: A Tale of Scholarly Publishing Marketing
Today’s post reflects on how scholarly publishing professionals balance camaraderie with market competition, and how 3 “frenemies” navigate complex industry dynamics.
Michael Casp is the Director of Publishing Solutions Business Development at Wiley where he works with scholarly publishers, professional societies, and content organizations on platform and AI initiatives. With more than 15 years in scholarly publishing technology and services, he focuses on enterprise platform strategy, editorial workflow systems, and the application of AI to research and publishing.
Today’s post reflects on how scholarly publishing professionals balance camaraderie with market competition, and how 3 “frenemies” navigate complex industry dynamics.
In the last of this series of posts about this year’s Annual Meeting, SSP’s Marketing and Communications Committee asked members of our community what the conference meant to them.
For an early start on Peer Review Week, we reached out to the SSP community to ask “Is research integrity possible without peer review?”
In the last of this series of posts about this year’s Annual Meeting, SSP’s Marketing & Communications Committee cochairs ask members of our community what the conference meant to them