Although Amazon is a central player in many areas of publishing and media, it is hard to predict where it will head next. This makes it hard to plan to compete with it. On the other hand, Amazon has some typical ways that it behaves when it enters a market and strategic planners can learn from them.
Amazon is now the most important participant in the business of scholarly books, but it faces few threats. This post hypothesizes about where challenges to Amazon could come from.