Guest Post — Beyond Messaging: The Structural Case for Rebranding Scholarly Publishing
Today’s guest post argues that scholarly publishers’ institutional credibility and alignment are in crisis, and suggests the time for a structural rebrand is now.
Guest Post — Six Things Your Marketing Colleagues Wish You Knew
Industry pros offer a marketing manifesto of sorts, to help our non-marketing colleagues see behind the curtain and understand how to best leverage these critical team members.