JoVE Poster
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The Journal of Visualized Experiments (JoVE) has implemented a subscription model, ending a short reign of free access to high-quality scientific videos.

Responding to a wave of disappointment, Moishe Pritsker, CEO and Editor-in-Chief of JoVE, remarked soberly on the Nature Network blog:

The reason is simple: we have to survive. To cover costs of our operations, to break even, we have to charge $6,000 per video article. This is to cover costs of the video-production and technological infrastructure for video-publication, which are higher than in traditional text-only publishing. Academic labs cannot pay $6,000 per article, and therefore we have to find other sources to cover the costs.

Pritsker started the journal in 2006 when he was a post-doc at Harvard and later received private investment in order to attend to the journal full-time.  He would not disclose the investor or the sum in a 2007 interview appearing in The Scientist.

The journal attracted substantial media attention in 2008 when its video experiments became indexed in PubMed.

Institutional subscriptions now range from $1,000 for small colleges to $2,400 for PhD-granting institutions, prices which are in league with other commercial scientific journals.  In addition, authors are charged $1,500 per article for video production services ($500 without), and there are open access options: $3,000/article with production services ($2,000 without).

Responding on JoVE’s move to implement a subscription model on the Bench Marks blog, David Crotty, the Executive Editor of Cold Spring Harbor Protocols remarked:

I can’t say I’m terribly surprised. JOVE set themselves a monumental task, trying to break ground with a new type of science publishing AND at the same time trying to do so with an unproven business model. Doing both together was perhaps a bit too ambitious.

Crotty believes that striving for high production quality and editorial oversight made JoVE too expensive for a producer-pays model.  PLoS recognized this fact earlier on, launching PLoS ONE under a less-stringent, high-volume model.  Earlier this year, the Journal of Clinical Investigation implemented its first online subscription model.

Crotty also lamented that publishing a methods paper is not a glamorous route for an aspiring scientist.  Getting scientists to produce them, let alone pay the production costs, is a challenge for any publisher.

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