Image via Wikipedia Jim Spanfeller, who is leaving his role of CEO of Forbes.com, recently wrote a provocative piece about online advertising entitled, “Publishers Are Killing Web Advertising’s Potential With Misguided Pricing.” His compelling complaints have to do with publishers undervaluing online advertising, putting the wrong conceptual model around it, and not pursuing the value … Continue reading
While a study of college students finds that social media is viewed as narcissistic, it’s also viewed as practical. Do these “social media natives” have it right? Continue reading