An over-reliance on ad dollars in digital media is leading to a crisis. Can we learn some lessons about the value of revenue diversification? Can we accept that diversification isn’t “double-dipping”?
Kent Anderson is the former editor-in-chief of The Scholarly Kitchen (as well as its founder), a former SSP Board member, and a past President of SSP. In 2011, he received the SSP’s Distinguished Service Award, the organization’s highest honor. Kent has a BA in English and an MBA. He is CEO of RedLink, a startup devoted to helping librarians and publishers “see what they’re missing.” He is the founder of Caldera Publishing Solutions, and has been Publisher at AAAS/Science, CEO/Publisher for the Journal of Bone & Joint Surgery, Publishing Director for the New England Journal of Medicine, and Director of Medical Journals for the American Academy of Pediatrics.