Established publishers don’t have the luxury of start-ups of ignoring existing operations, which makes it harder to fully engage with the Web. But an established brand can help create an extended marketing network. Continue reading
At Cornell University, you can rent a bicycle from the circulation desk. Should the library be peddling a different brand? Continue reading
The power of Twitter was on full display on May 1, as one tweet alerted an audience of mass-media proportions about the killing of Osama Bin Laden. Continue reading
How Business Week is made, via a short video montage. Continue reading
Three announcements from the SSP, and only 2/3 involve the Hub . . . Continue reading
While e-readers continue to fail crucial tests for academic utility, the alternative hints at more robust devices, not a return to print. Continue reading
They’ve made a movie about a newspaper’s travails in the Internet age. Continue reading
Planning is a centerpiece of corporate behavior, but to encourage innovation, blazing a trail is perhaps a better approach. Continue reading
(Editor’s Note: Published just over a year ago, this post helped people from outside publishing houses understand some fundamentals of brand management and quality proxies. It’s as clearly written as anything you’ll ever see, and a gem from the archive.) Publishers’ brands are under attack from all sides. We hear, for example, about the “article … Continue reading
This is a parable of the role in innovation in publishing and makes the case that we should not criticize companies that try and fail to do new things. Continue reading