From Me to You: Selling Books on a Direct Basis
As more books are sold in electronic form, they will increasingly be marketed on a direct-to-consumer basis.
As more books are sold in electronic form, they will increasingly be marketed on a direct-to-consumer basis.
Publishers can now shovel from two sources: print and online. Will they shovel again when migrating to the tablet? Or will they think anew?
What motivates us? Do we respond better to carefully constructed reward systems? Or do we just want to be smarter, get smarter, and figure things out on our own?
“The Future of Publishing” video has a clear antecedent. Does the derivative pale next to the original?
Publisher relaunches journal with new editorial board and scope, and a renewed focus on rigorous review.
The USPS is squealing about financial difficulties, but is it because there’s just too much pork in the system? And what will it mean for publishers who cater to high-end information users?
Clever, clever, and oh so worth watching through to the end:
The age of collaboration indicates some adjacent sources of value are emerging. Since adjacency is relative, how can publishers ensure that the central pieces remain?
Let’s put aside all the controversy about open access publishing and come up with an OA plan that will work.
The Scholarly Kitchen is a venue for open dialog. Yet a few open access advocates consistently try to intimidate people in order to squelch discussion.
2004 = What is a blog? 2007 = What is Twitter? And for some, another mainstream technology is still a bit unknown. A lesson in the fact that your audience is not the entire universe.
A new review of the literature about open access’ effects on article citations attempts to rewrite the debate.
With Google, Twitter, Facebook, and email doing most of the work, why are we building big, expensive, multifaceted sites? Are we being strategic? Or are we in a rut?
Two major open data initiatives pose the same questions — Are data inherently useful? Can sites connect data with an audience of users to make it matter?
The 32nd SSP Annual Meeting is open for registration. Don’t miss the Scholarly Kitchen’s “Food Fight!” where bloggers come to life.